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Crit Tunisie - Ag. Tunis
Tunisie | Tunis | Belvédère

5, Place Pasteur, Belvédère - 1002 Tunis

CRIT Tunisie
Chargée de Recrutement

Tél. : (+216 ) 71 78 17 21

Head of Insight and Media Monitoring




ID de l'Annonce:


Nbre de Vue:


Pays Cliblé:

Tunisie, Tunis 


5 ans


/ par mois

Type d'Emploi:


Pays de Résidence:

Tunisie, Tunis 


Local, International

Secteur d'Activité:

Marketing, Strategy/Planning

Déscription du Poste:

Crit is looking for a Head of Insight and Media Monitoring for a multinational communication company.

Main Responsibilities and Duties

- Reporting to the CEO, you will be responsible for the development, co-ordination and implementation of all insight operations, including media influence analysis, social media impact measurement, qualitative and quantitative judgements of success, and reports on impact of campaigns. The post holder will identify new and innovative ways to create and use their insights portfolio to adjust communications and operations so they better feed into strategic aims. - 40%
-Data creation and management will be a large portion of this person’s remit so you must be highly numerate and ideally have senior experience in polling, political campaign planning,  using social media as a polling tool, and building models to enable profiling and micro-targeting. This person will be in charge of the analysis into stakeholder and audience mapping and prioritisation; plus other insight strategic objectives – 20%.
- Monitoring and Evaluation: You will work closely with the Monitoring and Evaluation team  to ensure the Monitoring Team is watching the right indicators for influence,  meets the requirements of the wider Communications team and supports all aspects of communications operations. The post holder will turn monitoring information into actionable and forward looking intelligence. You will identify and prioritise information requirements, evaluating the effectiveness of Communications team activities, providing timely customer feedback on the Monitoring Team’s products and services – 20%.
- Strategy development: You will work closely with Director of Communications to identify and prioritise opportunities, evaluate success of campaign activity, and make recommendations for maximising future campaigns in support of overall strategy delivery. You will lead internal and external meetings and in-depth strategy workshops, sometimes involving senior client leadership, to explain new insights and how they can be used to improve influencing target audiences – 20%.

Exigences du Poste:

The post holder will either be from a political campaign background, a strategic communications agency, or a large brand that operates in various territories. The role will suit someone who has years of experience running qualitative and quantitative workstreams to gather real and new understandings of specific people groups in various countries.
They will probably be leading an insight team or brand monitoring team that feeds into the design of advertising, PR, and/or marketing.
Previous Experience
  • Research on launching services in new markets, territories.
  • Creation of insight reports for consumption by clients internally and externally.
  • Leading on the retrospective measurement of impact for PR campaigns, advertising and marketing.
  • Working on political campaigns with very detailed audience mapping and targeting, or working in a polling company that serves major clients with tailor made strategic insight.
  • Creation of short and long term recommendations and actions that will improve effectiveness of PR, Marketing and Branding.
  • Working to tight time frames and to competing priorities and demands from various stakeholders.
  • Influencing and co-working with colleagues and clients to ensure insights are properly turned into action.
  • Stakeholder mapping and devising new ways to influence target audiences.
  • Development of micro-targeting criteria for social media campaigns.
  • Acting as chair of focus group discussions.
  • Commissioning agencies to conduct polling overseas, and management of the agency throughout the process.
  • Writing questions for public polling agencies that align to strategic objectives.
  • Working cross-culturally in a respectful and effective way.
  • Turning insights into actionable intelligence and then delivering change into the planning of campaigns.
Skills and character traits
This role will suit someone who is self-motivated and visionary – able to look past the day to day activity of a Communications team towards what could and should be done in the future. The person will need a robust attitude to working hard and be ready to put forward their thinking and changes pro-actively. They will be persuasive and excellent at verbal communication as they seek to transform other people’s work to better align activities towards strategic outcomes.
Critical and lateral thinking will be a major requirement as this person must analyse a complex landscape of political, corporate and military actors. They will need to be able to keep a calm and focused mind in challenging environments. Creativity in how to overcome challenges is needed frequently.

We thank you in advance to send your application (CV + LM) to the following email address:

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